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Being part of one of the strongest brands in the hotel and restaurant industry, the Asian School of Hospitality Arts (ASHA) has been at the forefront of innovative and efficient hospitality arts education in a fast-changing global setting that has made national boundaries almost non-existent.

Equipped with credibility and prestige, the academic programs herein are handled by the best in the field and have been trained in the top local and international schools. With learning styles anchored on real-life work environments, students gain a better understanding of the theories in state-of-the-art classrooms and facilities; thus, enabling themselves to acquire comprehensive and in-depth training from existing commercial establishments.

Empowering future global hospitality leaders, the ASHA academic programs are designed to be globally-attuned, relevant, timely but future-oriented, and progressive to keep both students and faculty members ready for the increasingly challenging demands of the industry.

Most importantly, the programs are combined with values formation, because the school believes that the right mindset and the right direction are derived from the student’s core values; serving as their guide as they take on their global careers.

EDUCATIONAL PHILOSOPHY
As a higher learning institution, the Asian School of Hospitality Arts (ASHA) uses as guide three constants in imparting quality education to its students: learning by doing, synergy with sister brands, and sustainability.

Learning by Doing
The holistic development of students is the most vital. Engaging them in real life work environment where they can apply the knowledge and skills they gained from school, students are able to understand the intricacies of the different theories taught in the classroom, which they see unfold right before them. This enables them to acquire a comprehensive and in-depth knowledge for the learning they gain during class discussions and trainings from the top practitioners that handle classroom instruction and on-the-job training in the wide array of commercial establishments within the Cravings Group and its corporate partners local and abroad.

Synergy with Sister Brands
We ally our brands to mold industry-ready graduates. Our students are exposed outright to learn from an operating business and/or company. Through the Cravings Group of Companies that include posh hotels such as Seven Suites and the Orange Place, high-end restaurants such as Cravings and Classic Cuisine, and Events Places, our students are able to learn best practices, values, and mastery of skills. ASHA practices an open, transparent, and beneficial relationship with other members of the Cravings Group.

Sustainability
Environmental Management is integrated into the curricula to enable students to learn how to be more forward in valuing the environment. We have managed to recue cost of waste, save in consumption of energy materials, lower distribution cost and improve corporate image all at the same time. Through our Green Chefmanship, our students foster environment-friendly cooking and food practices.

Bachelor of Science in Hotel & Restaurant Management (4 years)

The Asian School of Hospitality Art’s BS HRM responds to the needs on human assets of the fast-growing hospitality industry. Learning modules are in harmony with the best practices and latest trends in the hospitality industry that are facilitated by well-seasoned faculty. BS HRM students experience industry-based learning with the industry partners that eliminates job mismatch and bridges the possible gap between lecture and practice.

ASHA believes that giving a real edge to its HRM graduate’s employability lies not only in the proper training of students, but more importantly, in connecting them outright to establishments and actual companies where they can immediately practice what they have learned. This gives them their first chance at getting employed after.

To ensure that our BS HRM students are highly employable practitioners when they graduate, ASHA only accepts 30 dedicated and committed students per year who will undergo a fully-loaded, focused and rigid program that will equip them with various skills, the right attitude to succeed and the immediate career opportunities at hand.

Bachelor of Science in Tourism (4 years)

BS Tourism is a four-year college course that prepares the students to become innovative leaders, entrepreneurs  and managers in the tourism industry.

This course equips students with adeptness and competency to be able to work in hotels, resorts, airlines, cruise ships, convention centers, travel agencies, tour operators, and other allied tourism companies.

The program requires 148 units and subjects, which will cover general management, accounting, finance, marketing and promotions, tourism laws, tourism planning and development as well as other courses that discuss various facets of the tourism industry.

BS Entrepreneurship (4 years)

BS Entrepreneurship is a four-year course that provides students with skills in becoming innovative entrepreneurs and business owners.

The program of 142 units prepares the students with the knowledge base, competence, and tools to start a homegrown family enterprise. The graduates may also venture into and manage a business enterprise, applying the technical expertise learned in management, identifying opportunities, preparing business plans combined with a dynamic entrepreneurial spirit. The final project shall be the implementation of an actual business plan.

PROFESSIONAL COOKING WITH CERTIFICATE IN HOTEL AND RESTAURANT OPERATIONS (1 YEAR)

The Asian School of Hospitality Arts recognizes that the path to a successful career in the hospitality industry starts with a solid background in skills that are essential in the daily operations of a hotel and restaurant. This, coupled with a focused hands-on training in its fully functioning hotel and restaurants within all its campuses, ensures that students get to outright experience what it is like to actually work in a fast-paced yet very vibrant hotel and restaurant setting.

ASHA’s Pro-Cook plus CHRO program come together comprehensively from knowledge and skills required to perform the key duties and functions in a hotel and restaurant, such as Front Office, Housekeeping, Bartending, Food and Beverage and Banquet. The course is then capped off by an intensive training on basic to advanced kitchen skills and food preparation handled by its sister school the Center for Culinary Arts, Manila (CCA)

Certificate in Hotel and Restaurant Operations (6months- 1 year)

The Asian School of Hospitality Arts recognizes that the path to a successful career in the hospitality industry starts with a solid background in skills that are essential in the daily operations of a hotel and restaurant. This, coupled with a focused hands-on training in its fully functioning hotel and restaurants within all its campuses, ensures that students get to outright experience what it is like to actually work in a fast-paced yet very vibrant hotel and restaurant setting.

ASHA’s CHRO program come together comprehensively from knowledge and skills required to perform the key duties and functions in a hotel and restaurant, such as Front Office, Housekeeping, Bartending, Food and Beverage and Banquet.

Barista with Certificate in Hotel and Restaurant Operations (1 year)

Taking cue from the sudden upsurge of demand for baristas here and abroad, the Asian School of Hospitality Arts now offers a Barista course coupled with other essential operations in a hotel and restaurant industry.

To ensure the students advantage at building a successful career in the industry, this course not only teaches the student the basic and advance art of coffee-making but also equips them with essential skills that are in-demand in the industry (Front Office, Housekeeping, Bartending, F&B and Banquet.)

Being actual practitioners in the hospitality arts, ASHA knows that having a flexible skill set in the hotel and restaurant field is key to ensuring a successful career for an aspiring student.

Certificate in Professional Cooking (6 months)

This program centers on all aspects of the kitchen operations and is handled by AHSA’s sister school, the Center for Culinary Arts, Manila (CCA). This program will teach participants basic to advanced kitchen skills and food preparation in an industrial/ commercial setting.

ASHA is part of the Cravings Group of Companies that gave us establishments such as Cravings Restaurant, Classic Cuisine, TCB, Annie’s, The Orange Place Hotel, 7 Suites Hotel and the Center for Culinary Arts (CCA) to name a few.

Being pioneers and actual practitioners in the industry, ASHA is able to immediately expose the students to the actual setting of the industry and connect them to many career opportunities within its group or partner establishments.

Diploma in Hospitality Management (2 years)


The hotel and restaurant industry is in need of managers and supervisors who understand not only the skills and operational requirements of an establishment but also the skills needed to effectively plan, lead, organize and control resources to ensure that the company as a whole achieves its objectives.

The Asian School of Hospitality Arts now offers a course that focuses not only on skills needed in hotel and restaurant operations but also includes an intensive course on business management that will hone students to become effective hotel and restaurant managers upon graduation.

DHM is a two-year course that starts with skills needed in the operation of a hotel and restaurant (Front Office, Housekeeping, Bartending, F&B, Banquet, Barista and Professional Cooking), and then moves on to experiential courses in advance management such as Sales and Marketing, Human Resource Development and Management Accounting enabling each graduate to immediately take on higher levels of responsibility.